Encouraging voter turnout at elections is a complicated business. There are lots of reasons people don’t vote. And there are lots of reasons why the say they don’t vote. And from the perspective of an ATL campaign, you’ve got one chance to give them one reason why they should. We boiled it down to this – regardless of whether you chose to be involved, politics affects almost every single aspect of your life. We then got the lovely Suzanne Deakin to bring the idea to life with her beautiful animation and illustrations.
The campaign was originally created for the European Parliamentary Elections, but was so successful, particularly with hard to reach younger voters, that it was run again for the following General Election.