Converse - The Chet Atkins All Wah

Technology

Turning the world's most popular sneaker into a fully-functioning wah wah pedal

When an invite for the Converse Hack-a-chuck competition arrived, there was no question as to whether we were going to get involved. Run in conjunction with Google and Creative Social, the brief was simple: Converse would send you a pair of Chuck Taylor All Stars, the world’s most popular sneaker and you could do anything you liked to them.

We had a raft of ideas, but it the end, settled on turning one into a fully functioning wah wah pedal. I liked this for three main reasons – it was neat. It was right on brand for converse. And I’d already thought up a natty name for the finish item – The Chet Atkins All Wah.