The Sun - Sweepstake Shaker

Technology

Extending The Sun’s Grand National coverage onto mobile

The Grand National holds a special place in the national psyche. So when we were pretty excited when The Sun asked us to find a new way to bring their coverage to life on mobile. Our solution was The Sun Sweepstake Shaker. Everything you need to run an office a Grand National sweepstake in the palm of your hand.

One download of the app to allows you to create a sweepstake for up to 40 participants. Each participant shakes the phone to randomly choose their horse. The app saves all the details, including an image of each participant in the correct jockey silks. Then pulls it all together to create a unique sweepstake poster, to email, print out and pin up for the world to see. A personalised A3 poster, delivered by a mobile app. All Sun branded of course.

The app also included details on each of the 40+ horses, so participants could check upon their chances and daily updated tips from Sun pundits. It let you know the results after the race. You could even reprint the poster with the results on to share them. It was effortless to use and bang on brand for The Sun. Letting their readers participate in the nation’s favourite horse race in a fun and visible way.