It’s easy to think of magazines like Woman and Woman’s Own as tittle-tattle. But for the women who read them, they are a valuable source of help and advice. That’s the story we wanted to tell with this series of TV ads. But to keep it creatively interesting, we wanted to put a man at the heart of the story. And so the idea of a quiet newsagent, who finds himself reluctantly dispensing sometimes very personal advice to a host of his female customers, was born.
The ads ran predominantly in the North of England and were so successful they landed the main actor a role in Coronation Street.